-
- Why would I want to
send a Press Release?
- Did you just launch a
web site?
- Did you introduce a
new product?
- Did you enter into a
collaboration?
- Did you develop a new
technology?
- Did your company win
an award?
- Did your company hire
a new CEO?
- Did your company
expand its facilities?
- Did your company reach
a milestone?
-
- These are some great
reasons to notify the Press. Any business can
benefit from the potential media coverage
generated from a well-structured press
release. An article or an editorial reference
about your new product, website, or
announcement in a prominent publication can
assist in achieving your business objectives.
-
- By utilizing Media
Magnet Pro!, your release will be sent
directly to thousands of important members of
the media community including editors,
broadcasters, press journalists and
freelancers -- without the high costs of
hiring a PR agency. A press release is the
most powerful form of advertising that even
money can't buy! No amount of paid advertising
can substitute the value of a news segment in
any publication.
-
- With the help of Media
Magnet Pro!, you'll have instant access to an
electronic global distribution service that
will e-mail, fax or print your press release
to a targeted database of media organizations.
-
- You can now reach over
24,000 media organizations throughout the USA
and Canada, in less than an hour! You can also
send your press release to a targeted
industry. You can quickly select your target
market in just a few clicks.
-
Do Press Releases
really work?
Telling the Press about
your product or service is one thing, getting a
write up is something else. The key to getting
Press coverage is TARGETING your release to the
appropriate market. If you just opened up a new
Apple Farm in Kentucky, it would not be
appropriate to announce this to an entertainment
editor in New York. If you properly target your
announcements to a targeted media base you run a
much better chance of getting mentioned in the
press. Remember, Media Magnet Pro contains over
24,000 media contacts, so if you mail your release
to just 50, and if just one major newspaper
or magazine picks it up, the potential audience
that sees your story could be in the millions!
How much traffic Can I
expect?
There is no set rule, and
no way to accurately project this. This will be
determined by the press publication, the
publications audience, and how many publications
pick up your story. However, if just one
major newspaper or magazine picks it up, the
potential audience that sees your story could be
in the millions!
I've never sent a
Press Release before. Is this easy to do?
While Media Magnet Pro is
a very powerful program, it was designed for small
business owners and focuses on ease of use. The
easy step by step interface walks you through the
3 easy steps to sending your press release. Media
Magnet Pro even includes sample templates and
professional advise to help you construct a
quality press release. If you are not comfortable
in sending your own releases, we recommend
Internet Wire
How do I write a Press
Release?
Media Magnet Pro includes
sample templates and extensive help files to help
you construct a quality press release. The
specific formats that editors require are included
in these samples and templates and will be
automatically formatted for you.
How current is the
database and how do I update it?
The Media Magnet Pro!
database is updated every quarter, so regardless
of when you choose to purchase Media Magnet Pro!,
it's always up-to-date. When you purchase
Media Magnet Pro!, we'll issue you an update code
which can be entered into the program interface,
be sure you're connected to the internet as the
software will make a direct connection to our
server and automatically download the latest data.
Your first update is included with your initial
purchase, subsequent downloads can be performed at
any time you choose for an additional fee of
$29.95 per update. There are no monthly fees or
subscriptions, you elect when you need to update.
The update process is available from the menu
button built into the program. This process will
automatically connect you to our secure server,
authorize your $29.95 payment, then automatically
download the update for you.
- I want to hire
someone else to distribute my Press Release
-
- No matter how easy we try to make it, we
understand that some people are not
comfortable in either writing or sending their
own Press Releases. There are a number of
other services that specialize in this. While
these services typically charge $200.00 and up
for each press release submission, they are
available. Here are just a few:
- Internet
wire
- OnlinePressReleases.com
- Express
Press Release Distribution
- Internet
News Bureau
Is
emailing a Press Release considered SPAM?
Sending out your press
release to every media contact in the
database would certainly be considered SPAM and
should NEVER be done. Media Magnet Pro was NOT
designed to be used as a SPAM tool. However,
sending your press release by email or snail mail
to a targeted list of media contacts whose
job it is to report on new and interesting news
topics is not SPAM, as long as you have carefully
targeted your mailings. For instance, If you just
opened up a new Apple Tree Farm in Kentucky, it
would not be appropriate to announce this to an
entertainment editor in New York. If you properly
target your announcements to a targeted media base
you run a much better chance of getting mentioned
in the press. NOTE: Blasting your press release to
an UN-Targeted audience and then being cancelled
by your ISP for SPAM or any other negative reason
for abuse of the software does negate and cancel
the refund policy. You can not abuse this software
and then be reimbursed for doing so.
Reading through press
releases is a principal part of each editors job.
We do NOT suggest you do an email blast to
every editor in the database, this is why we have
simplified the task of categorizing the data so
you can limit your mailings to only pertinent
contacts.
If you have any further
concerns about spam, it is always a good idea to
first check with your Internet service provider
and inform them of your intentions. Here is a
sample
letter you could use to
inform your ISP of your intentions.
Can
I send more than one Press Release?
- Yes, with Media Magnet Pro you can save,
edit, and re-mail an unlimited number of
project files. You can create projects and
recall those files at any time, or send a new
release at anytime.
-
- Do you offer a
warranty?
- Yes, we're so confident you'll love Media
Magnet Pro that we back it up with a 30 day
guarantee. While we can't promise your press
release will get published (as this is
entirely up to the editor), we do promise our
software does everything we say it does and
will save you hundreds, if not thousands of
dollars by handling your own press release
distribution. Please note: Media Magnet can
only be registered on ONE (1) computer per
purchase. This is a SINGLE STATION user
license. Multiple licenses can be purchased at
a discount.
Is the database for
USA or International contacts?
The Media Magnet Pro database consists of USA
and CANADA contacts at this time.
|
